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Retail Sales Head

Job Category: Retail Sales Head
Job Type: Full Time
Job Location: Chennai
Experience: 8-10 Years
Number of Openings: 1


  • Minimum 8-10 years of experience in FMCG sales, demonstrating success in managing one-time shelf sales and institutional sales.

Job Overview:

BookWater Tech Pvt Ltd is seeking an experienced and results-oriented Retail Sales Manager to join our team in the FMCG industry, specifically focusing on the beverage segment. The ideal candidate will play a crucial role in driving sales strategies, managing institutional sales, and ensuring optimal product placement in the retail sector.


  • Sales Strategy and Planning:
  • Develop and execute effective sales strategies to enhance revenue growth in the cold drink segment.
  • FMCG Institutional Sales:
  • Oversee and expand institutional sales channels, fostering strong relationships with key retail clients.
  • One-Time Shelf Sales:
  • Lead initiatives for one-time shelf sales, optimizing product visibility and placement.
  • Team Leadership:
  • Inspire and guide the sales team, ensuring targets and KPIs are met consistently.
  • Client Relationship Management:
  • Build and maintain strong relationships with retail partners, addressing their needs promptly.
  • Market Analysis:
  • Conduct thorough market analysis to identify opportunities, trends, and the competitive landscape in the FMCG cold drink segment.
  • Sales Forecasting:
  • Collaborate with the management team to develop accurate sales forecasts and budgets.
  • Promotions and Marketing:
  • Work closely with the marketing team to plan and execute effective promotions and marketing campaigns.
  • Reporting and Analytics:
  • Provide regular reports on sales performance, market trends, and competitor activities.
  • Budget Management:
  • Effectively manage budgets to maximize ROI in sales initiatives.
  • Compliance and Documentation:
  • Ensure compliance with company policies and maintain accurate documentation related to sales activities.

Qualifications and Skills:

  • Bachelor’s degree in Business, Marketing, or a related field.
  • Proven experience in FMCG sales, specifically in the beverage segment.
  • Strong leadership and team management skills.
  • Excellent communication and negotiation abilities.
  • Analytical mindset with proficiency in sales analytics.
  • In-depth knowledge of retail sales channels and institutional sales processes.

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